Round three
More of the little world.
Same structure, more personality. This round layers in the details from your notes and boards, a few at a time. Tell me where it's too much, too little, or just right.
What changed in Draft 3
- Closer stand-in fonts. Instrument Serif stands in for Adele Moon and Ms Madi for Morello. Still temporary; the typewriter stays for labels and fine print.
- Postal details. An airmail edge at the top and bottom of every page, an airmail envelope and "par avion" sticker in the collage, airmail letter paper on the request form, and the About portrait as a postage stamp.
- Stripes and patterns. Striped frames around the two shop doors; stripes, ticking, gingham and dots under the products, a different one per piece.
- Vintage labels. Notched labels with little numbers: Vol. 01 on the homepage, No. 1–3 for the paper goods.
- Tiny details. Stars, dots, printer's ornaments, and a few words in your hand ("pick a door," "loving").
- Embossing and fine print. A giant asterisk pressed into the paper behind "For people who like the little things," and footnotes that go *, then †.
Nothing moved: every section you liked is where it was.
What's settled
- The build is on me. Instant downloads, request-based paper goods, and a front end that feels editorial, not like a template. You'll see everything before it goes live.
- Fonts stay stand-ins until the layouts, colors and photos are further along.
- All paper goods are by request at launch. Banners show starting prices and examples; envelopes, place cards, signs and unusual projects are quoted.
- Request forms stay short and friendly. Exact fields get settled once your samples exist.
- Physical goods ship. The shipping policy comes before launch.
- Your Etsy digital products move over as one collection, no subcategories.
- Your Custom Work copy is in, word for word.
- Photography is a mix: clean product shots and in-context images, never a wall of cutouts.
- About leads with "Why Fine Print?" and the copy follows the layout.
Pages to look at
Click through in any order. On each page, tap Show notes in the corner to see what it's doing and why. Each card has the one thing I most want your eye on.
Homepage · start here
The Little World
The most changed page this round: airmail and postal details in the collage, labels on striped paper, patterns under the products, the pressed asterisk.
Look forWhich details feel most like Fine Print Market, and which feel like too much?
Paper Goods
Made by hand.
Banners + signs, envelopes and place cards, each a small room with a product shot, a context shot and a request button.
Look forIs the starting-price list the right amount of pricing?
Request form
Tell me about it.
One fill-in-the-blanks letter for everything made to order. The sentence changes to match what they're asking for.
Look forToo few questions, or too many?
Custom Work
Let's make it.
Opens on the cutting mat, then a pinboard of process shots and how a custom project works.
Look forDoes it feel like walking into the studio?
Digital Goods
Instantly yours.
One collection with cards of different sizes, like a drawer of specimens. Sample products until your Etsy listings move over.
Look forIs it still easy to shop?
Product page
The Little List
Every field from your brief: previews, price, the instant-download badge, what you get, and printing info.
Look forAnything a customer would still wonder before buying?
About
Why fine print?
The headline's footnote is the answer. Draft copy built from your brief, plus prompts for the maker section.
Look forIs the draft copy close to your voice?
What I need from you
This is the whole list, in order. Start at the top.
Now, so I can keep building
4 things- Your reactions to these pagesKeep, change, cut: a few words each (see "How to give feedback" below).
- Your Etsy digital listingsThe shop link is enough. I'll pull names, prices and descriptions from there.
- Banner starting pricesTwo or three sizes with a "starting at" price, plus a photo or two of banners you've already made.
- Where requests should goThe email address you want requests to land in.
As you make samples
2 things- Photos from the shot listBelow. Phone photos are fine for now; they just need to show the idea.
- About notesBullet points are plenty: how it started, what you love making, why people can trust you. I'll shape them.
Before launch, not yet
Later- Shipping policy and ratesFor paper goods.
- Final request-form questionsOnce samples are set, we trim or add.
- FontsFinal picks and web licenses.
- Terms for digital filesFor example, personal use only.
Not your jobPlatform, checkout, downloads, hosting, the domain, and making request forms land in your inbox. I've got those.
How to give feedback
For each page, three short lists. Tell me what feels off, not how to fix it; solving it is my job. Bigger ideas go on a "later" list so we keep moving.
Keeplove the letter form
Changeawning feels a little too cute
Cutthe footnote on the homepage
Shot list
Every photo slot on the pages says what goes there. Here they all are in one place, for your sample library.
Homepage collage
- Scan / cutoutOne each, flat and straight-on: a banner, an addressed envelope, a place card, a printed digital piece, and a few stamps or labels.
Paper Goods
- ProductA banner laid flat on a plain background.
- ContextA banner hung over a dessert table or doorway at a real party.
- ProductTwo or three addressed envelopes, fanned.
- ContextA stack of envelopes on a table with stamps and a pen, from above.
- ProductTwo or three place cards, straight-on.
- ContextA place card on a set table: napkin, glass, candlelight.
Custom Work
- Behind the scenesPencil sketches spread on the worktable.
- DetailPaint swatches and a brush, close up.
- In progressMeasuring a banner, hands in frame.
- Flat layPaper scraps, pens, and a half-lettered piece.
- FinishedA one-off piece where it lives: on a door, a wall, a table.
Digital Goods
- ProductA clean preview of each file. Your Etsy images are fine to start.
- ContextTwo or three printed and in use, like a list on a clipboard or thank-you cards on a desk.
About
- PortraitAt the worktable, hands in frame, natural light. Doesn't have to be posed.
From your briefWindow light, no flash, warm cream surfaces, and one product with a few supporting details. Older photos can be cropped and reused.
What happens next
- I revise the pagesFrom your keep / change / cut notes.
- I build the shop behind the scenesCheckout, instant downloads, and request forms that land in your inbox.
- Your Etsy products move overAs one collection.
- Photos go in as they comeThe drawn stand-ins get replaced one by one.
- Launch checklistShipping, fonts, final copy, a test purchase and a test request.
- Open the doorsThen the "refine later" list from your brief.
Start with the pages, then the "Now" list. That's all for this round.
— Cody Start with the homepage